Reflexive God
No matter where we live or when we were born, we are part of a generation of amateur fixers. There is at least one hardware or home improvement store in almost every community that insists that we can “do-it-yourself”. Even those who lack a certain manual dexterity or have little aptitude for repairs and renovations are somehow convinced by programs that showcase home remodeling that we should be able to tackle any project, large or small. We are assured that if we just follow a few easy steps, the finished product will be perfect. To understand the flawed premise of “you can do anything yourself” marketing, one has only to stand in line at the return counter of any hardware store and look at the people with failure written all over their faces. Next to the register there is usually a discreet display of business cards for professionals with the skills to fix most any botched job.